The Significance of Building a Community Versus Building an Audience

by Feb 8, 2024

In the age of digital connectivity and social media, individuals and organizations often find themselves striving to build an audience. The allure of a large following, likes, and shares can be tempting, but there lies a deeper and more meaningful approach — the importance of building a community. While an audience may be a passive group of individuals who consume content, a community is an engaged and interconnected network that fosters relationships, trust, and shared values. This essay explores the distinctive aspects of building a community versus building an audience and highlights the significance of cultivating a sense of belonging and collaboration.

1. Audience: A Numbers Game

Building an audience typically revolves around likes, followers, views. The focus is on the sheer number of people reached, often with the goal of maximizing visibility. However, this approach may overlook the quality of engagement and connection. Individuals in an audience may have diverse interests and backgrounds, and their engagement is often transactional, centered around the content provided.

2.Community: Fostering Connection and Collaboration

In contrast, building a community places emphasis on creating a shared space where individuals with common interests or goals come together. This involves fostering a sense of belonging, encouraging open communication, and facilitating interactions among members. Communities are built on trust, shared experiences, and a sense of mutual support. Members are not just consumers; they actively contribute to the community’s growth and well-being.

3. Audience: Transactional Engagement

The relationship between content creators and their audience can be transactional, revolving around the consumption of content. The audience is there for the information or entertainment provided, and the interaction is often one-way. This transactional nature may result in a lack of loyalty, with audience members easily swayed by competing content.

4.Community: Building Loyalty and Trust

Communities, on the other hand, are built on trust and shared values. Members of a community are more likely to be loyal and emotionally invested. The trust established within a community often leads to long-term relationships, as individuals feel a sense of connection with both the content and other community members. This loyalty extends beyond the content itself, creating a more resilient and sustainable support network.

5. Audience: Vulnerability to Changing Trends

An audience may be susceptible to changing trends or shifts in content preferences. As content consumption patterns evolve, an audience built around a specific type of content may disperse. This can pose a challenge for content creators who rely solely on audience size as a measure of success.

6.Community: Resilience and Adaptability

Communities, however, are more resilient to changing trends. Because they are built on shared values and connections, members are often willing to adapt to new content while maintaining the core identity of the community. This adaptability makes communities more sustainable in the face of evolving interests and preferences.

“The Drummers Education Connection” stands out in its deliberate choice to prioritize community-building over simply amassing an audience. This distinction arises from a genuine commitment to the improvement and growth of fellow drummers and educators. Instead of focusing solely on numbers, the podcast recognizes the transformative power of a connected and supportive community. By fostering an environment where drummers and educators can share insights, experiences, and challenges, “The Drummers Education Connection” aims to create a space that goes beyond transactional content consumption. The emphasis is on building relationships, promoting collaboration, and cultivating a sense of camaraderie among members who share a common passion for drumming and teaching.

In the realm of drumming and education, the podcast recognizes the intricate interplay between these two realms. The commitment to community-building aligns with the podcast’s mission to not only provide valuable content but also to empower drummers and educators to better themselves in their dual roles. The community-centric approach allows for the exchange of ideas, techniques, and best practices, creating a dynamic platform where individuals can learn from one another. By fostering a sense of belonging and mutual support, “The Drummers Education Connection” goes beyond the conventional podcast model, aspiring to be a catalyst for continuous improvement and growth within the drumming and education community.

Within my drum teaching philosophy, a core tenet is the commitment to fostering a community-minded approach among my drum students. Beyond the technical aspects of drumming, my lessons are designed to instill a sense of belonging and connection within the broader community of drummers. I believe that drumming is not just a skill to be learned in isolation but a communal experience that thrives on shared passion and collaboration. As such, my students are encouraged to embrace a community thinking mindset that goes beyond the confines of the lesson space.

In each lesson, I emphasize the importance of actively engaging with the drumming community and networking with like-minded individuals who share a love for percussion. I guide my students on how to participate in local drumming events, join online forums, and attend workshops or meet-ups. By integrating these community-building activities into the learning process, my students not only enhance their drumming skills but also broaden their perspectives and connect with a diverse network of drummers. This approach extends the learning experience beyond the drum kit, encouraging students to become integral parts of a supportive and collaborative drumming community.

Moreover, I believe that contributing to the drumming community is a reciprocal process. As my students become more involved in the network of drummers, they not only gain valuable insights and inspiration but also have the opportunity to share their own experiences and knowledge. This two-way exchange creates a dynamic and enriching environment where each drummer contributes to the growth and vitality of the larger drumming community. In essence, my commitment to community thinking within drum education aims to nurture not just skilled drummers but engaged and interconnected members of a vibrant drumming network.

While building an audience may offer immediate visibility and reach, the importance of building a community should not be underestimated. Communities provide a space for genuine connection, collaboration, and support, fostering loyalty and resilience. As content creators and organizations navigate the digital landscape, recognizing the value of building communities over mere audiences can lead to more meaningful and enduring relationships. Ultimately, the strength of a community lies not just in its numbers but in the bonds that tie its members together.

If you would like to read my latest book “The Rhythmic Journey” you can download it at Hudson Music.

If you like my blog and would like to buy me a cup of coffee, you can do it at

Thank you